Global online community developer Multicity.com said its new Minicity Suite 2.0 software lets businesses create communities that will, among other things, drive sales, gain customer and membership feedback, build customer loyalty and retention, communicate with employees and partners, and maintain a successful Web presence.
The suite includes:

• Instant Messenger - provides instant one-on-one communication amongst Web site visitors and between them and the site's administrators
• Chat Rooms - enables users to communicate with each other via the Internet providing immediate feedback on virtually any issue or topic
• Message Boards - message posting facilitates interaction between customers or site members and message archival provides an information source for evaluating the usefulness of a site's services and content
• Web Polls - allows the instant collection and analysis of target audience opinions on any subject matter
• Auctions - empowers users to buy and sell any range of products online

Businesses can create instant online communities through full customization of product interfaces, integration with a company's user registration/authentication system, and an instant translation option in Instant Messenger, Chat, Message Boards and Auctions.

In addition, the products' combination of a multilingual user interface and instant translation capability provides clients with a global communications channel to promote cross-cultural understanding and collaboration, Multicity also said.

Multicity's patent-pending In-the-Box™ technology also extends the online community-building reach of any Web site by enabling Multicity products to be sent directly to the e-mail inboxes of a virtually unlimited number of recipients, who can immediately access and use these products.

Multicity's current Minicity Suite clients include the Public Broadcasting Service (PBS), Pallotta TeamWorks, and Amnesty International USA.