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"We chose Multicity to host and manage four important events in conjunction with our television,k radio, and online coverage of the 2002 Winter Olympics. We were impressed with the Multicity staff's flexibility and ability to incorporate many of our last-minute changes to the events." - Marlyn Persaud, Manager of Online Services, Canadian Broadcasting Corporation

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Customer Care

Instant interaction through real-time customer care results in increased sales revenue and decreased support expenses. Compared to traditional call center activities, online Customer Care increases response time and lowers the cost of obtaining customer feedback.

Reflecting the substantial value of online communities and the technologies that power them (Chat Rooms, Message Boards, Instant Messaging, and Web Polls), a 2001 McKinsey & Company study noted that users of Web site community products "who contribute product reviews or post messages visit these sites nine times as often as non-users do, remain twice as loyal, and buy twice as often."

Quick Case Study

SkyStar, Inc., a small manufacturer and distributor of experimental and sport pilot aircraft, used Multicity's instant translation-enabled Customer Care platform to support both its English and non-English speaking customers. The platform allowed customers to discuss issues both directly with company support staff and with one another. Customer Care platforms like the one deployed by SkyStar not only reduce the need for support agents, they also create a great sense of loyalty among customers increasing the perceived value of the company.

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